Growth Starts With Clarity
Fractional CMO for organisations ready to grow. Nearly 20 years’ experience leading marketing strategy, improving marketing performance and driving commercial growth.
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Strategic
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Commercial
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Results-Driven

SERVICES
What I Do
I help organisations identify what drives growth, what wastes budget and where to focus next.

01.
Launch with confidence
Many organisations start investing in marketing before they’re clear on who they’re targeting, what makes them different or why customers should choose them. I help build the clarity needed to launch with confidence and avoid costly mistakes.
02.
Maximise Marketing ROI
Many organisations are spending money on marketing without knowing what’s working, what’s not and why. I help identify wasted budget, uncover growth opportunities and improve ROI.


03.
Drive Marketing Growth
Many organisations don’t need more ideas. They need clarity, alignment and focus. I help teams prioritise what matters most and execute with confidence.
WHY WORK WITH ME
Turning Strategy Into Action
As a former Chief Marketing Officer with nearly 20 years’ experience, I help CEOs make better marketing decisions and turn strategy into action. Many organisations already know what they need to do. I help them prioritise what matters, align their teams and keep marketing moving forward.
Strategic Leadership
Senior expertise without the cost of a full-time CMO.
Commercial Mindset
Focused on ROI, commercial performance and business impact.
Independent Advice
Honest recommendations without agency bias.
TESTIMONIALS
What My Clients Say?
Jovana improved lead quality, aligned teams and created clarity across the business to drive growth.
Zoran Janus Manager, GBS MaltaJovana combines commercial acumen, creativity and a relentless focus on delivering results.
Rhian Thomas Director, StudyInJovana helped me build a clear personal brand that reflected my strengths and attracted the right audience.
Lisa Kienert Cosmetic Dentist
