About Jovana

From Serbia To Global Growth

Originally from Serbia, I never imagined that my career would take me across continents, into boardrooms, and ultimately to helping organisations solve complex business challenges around the world.

Over the last two decades, I’ve lived and worked across different countries, cultures and industries. After building my life and career in the United Kingdom, I spent a year living in Bangkok, Thailand, an experience that broadened my perspective and strengthened my appreciation for how differently people think, communicate and make decisions.

Those experiences shaped the marketer and leader I am today.

Throughout my career, I’ve helped organisations grow by clarifying their value proposition, optimising customer acquisition and turning marketing investment into measurable commercial results.

Driving Growth At Scale

One of the most rewarding chapters of my career was helping scale SI-UK as part of the leadership team. During that time, the business grew from £5 million to £50 million in annual revenue while supporting more than 20,000 students each year in securing places at UK universities.

More recently, as Chief Marketing Officer at GEDU Global Education, I led the positioning and go-to-market strategy for two brands: GBS Malta and EMA. From defining market positioning to establishing acquisition channels, go-to-market strategies and growth plans, I worked closely with leadership teams to build marketing functions capable of supporting long-term growth.

While education has been a significant part of my journey, I’ve always enjoyed working across different industries and solving different types of growth challenges. Earlier in my career, I worked agency-side, delivering hands-on marketing for organisations ranging from healthcare providers and professional services firms to technology companies, e-commerce businesses and consumer brands. I later served as Marketing Director at Forbidden Technologies, a publicly listed B2B technology company, where I led demand generation, market expansion and pipeline growth.

Clarity Creates Growth

Throughout my career, one lesson has remained constant: growth rarely comes from doing more. It comes from greater clarity.

Today, I help organisations simplify complex messages, strengthen their positioning and build acquisition strategies that deliver measurable commercial results.

Whether it’s refining a value proposition, improving customer acquisition, launching a new offering or bringing focus to a marketing function, I enjoy helping organisations turn ambition into action.

Beyond Marketing

Outside of work, I’m an Orthodox Christian, a wife and proud mum to a wonderful son, Adam. Family, faith and integrity sit at the centre of my life and shape how I approach both personal and professional relationships.

I also create faith-inspired music and videos on YouTube, sharing stories, traditions and values that are close to my heart. It’s a creative outlet that allows me to combine my love of music, Serbian heritage and Orthodox faith.

Travel is another passion of mine. I’ve been fortunate enough to visit six continents, with South America still waiting on my list. I share moments from my travels on Instagram, and exploring different cultures has given me a genuine curiosity about people, one of the reasons I enjoy working with international businesses and global teams.