- In an AI World, Authenticity Becomes Your Greatest Competitive Advantage
Artificial Intelligence is changing the way we work. It can write articles, build presentations, create marketing campaigns, analyse data and even generate websites in minutes. A lot of people are worried AI will replace them. I’m not. I think it’s changing what people get paid for. For years, knowledge was the advantage. Today, everyone has… Read more: In an AI World, Authenticity Becomes Your Greatest Competitive Advantage - Why Great Businesses Don’t Always Grow
Lessons from Working with Dental Practice Owners After spending the last eight years leading marketing in higher education, I didn’t expect to find so many similarities with dentistry. At first glance, they couldn’t be more different. In reality, they’re remarkably similar. Both are traditional industries that have relied on reputation, referrals and word of mouth… Read more: Why Great Businesses Don’t Always Grow - Your Agency Says Everything Is Fine. So Why Isn’t Your Business Growing?
Your reports look healthy. Your marketing team is positive. Your agency says performance is improving. So why doesn’t your business feel like it’s growing? If you’ve found yourself asking any of these questions recently, you’re not alone. These are exactly the questions business owners should be asking. Because marketing doesn’t exist to generate clicks. It… Read more: Your Agency Says Everything Is Fine. So Why Isn’t Your Business Growing? - 5 Questions Every CEO Should Ask About Marketing
Over the years, I’ve noticed the same pattern repeatedly. Businesses think they have a marketing problem. They think they need more leads. More campaigns. More content. More budget. In reality, they usually have a clarity problem. When I launched my consultancy, I chose the phrase Growth Starts With Clarity because it reflects how I work.… Read more: 5 Questions Every CEO Should Ask About Marketing
